The plan: 5 seconds, millions of eyes
A 5-second ad slot
Our goal: book a 5-second commercial during the Super Bowl broadcast that shows one single image — the frame you are filling right now.
What airtime really costs
At Super Bowl LX (Feb 2026), a 30-second spot averaged around $8 million — premium slots topped $10 million. Five seconds works out to roughly $1.3–1.7 million, before production and fees. Source
Only possible together
No single person buys a Super Bowl spot for a family photo. Thousands of us, splitting one frame pixel by pixel, can. Until the goal is reached, every cent stays refundable.
The spot is a crowdfunding goal, not a booked broadcast — that's exactly why your payment stays refundable.
Choose your event
Super Bowl 2027
OpenOne shared 8K frame · 7,680 × 4,320 px
How it works
Pick your pixels
Zoom into the 8K frame and choose a free area. The minimum spot is 40×40 pixels for $200 — sharp and clearly visible when zoomed in.
Upload your image
Your picture is scaled to your exact pixel size with a live preview — including how it would look one size bigger.
Human review
Every image is checked by a real person within ~48 hours before it appears publicly.
On air
When the goal is reached, we buy the airtime and the final frame airs during the Super Bowl broadcast.
The important questions
Is the Super Bowl spot already booked?
No — and we say that openly. Booking the spot is the crowdfunding goal. Once enough of the frame is sold, we purchase the airtime for the next possible Super Bowl broadcast. Until then, every payment stays fully refundable.
What happens if the broadcast doesn't happen?
You can request a refund any time until the airtime is booked. If we can't get the frame on air within 3 years, everyone is refunded automatically.
What picture quality will viewers actually see?
On this website your spot is always rendered in full 8K when you zoom in. The actual picture quality during the TV broadcast depends on the airing network, the distribution provider and each viewer's device — it cannot be guaranteed and will typically be lower than what you see here.
What images are allowed?
You must own the rights to the image, and it must comply with our content rules and the broadcaster's advertising standards. Every upload is reviewed by a human within ~48 hours before going live.
Is this affiliated with the NFL?
No. This project is not affiliated with, endorsed by, or sponsored by the NFL. “Super Bowl” refers to the broadcast slot we aim to purchase from the airing network.