The broadcast we're aiming for
American Football — The Big Game
OpenThe championship final, February · One shared 8K frame · 7,680 × 4,320 px
How it works
Pick your pixels
Zoom into the 8K frame and choose a free area. The minimum spot is 40×40 pixels.
Upload your image
Your picture is scaled to your exact pixel size with a live preview.
Human review
Your picture will be shown at several public events, so every upload is checked by a person before it goes live.
Up the ladder
Your spot is yours from now on, for good. At the next showing after a stage is reached, your picture is already in it.
Four stages, one frame
Your spot on the frame is yours from the moment you buy it, and it stays yours. The four stages get booked as the funding marks are reached — and from your purchase on, your picture is in every showing that follows.
Early bird: Everyone on the frame today is in all four showings.
The stadium board
The frame goes up on a stadium videoboard before kickoff at a major US football game.
Sixty thousand people in the stands, and you are up there on the board with them.
No public broadcast — we film it and send you the recording.
Times Square
Thirty seconds on one of the big screens in Times Square.
The most looked-at corner on earth, and it is showing your picture. Public webcams point at that screen day and night — you get the time and the link beforehand, so you can watch it happen live from anywhere.
Live on a public webcam — link and time sent in advance
Prime-time TV
A spot on a national US network in prime time.
You get to tell everyone you were on television, and mean it. We zoom into the frame during the spot, so the smaller pictures are easy to find too.
Live on TV — date and time announced in advance
The big game
The five-second spot in the biggest football broadcast of the year — the one this whole frame was built for.
Your picture on the biggest screen in the world, in front of roughly a hundred million people at once.
Live on TV, with everyone else
Why the top stage costs what it costs. In February 2026 a 30-second spot in the championship broadcast averaged around $8 million — premium slots topped $10 million. Five seconds works out to roughly $1.3–1.7 million, before production and fees. Source No single person can afford that. Together we can.
Your purchase reserves your pixels on this site for good. Each showing is booked once its mark is reached and a slot is available — the venue, the date and the exact format can change.
The important questions
Which broadcast is this, and is the spot already booked?
We are aiming for the American football championship final in February — the game most people simply call the big game. No, it is not booked yet, and we say that openly. It is the last of four stages and it happens the moment the frame is funded. What is not conditional is your spot itself: you buy it, it goes on the frame immediately, and it stays there either way.
What if the top stage never happens?
Then the stages below it still do. That is the point of a ladder instead of one all-or-nothing goal: at 25% the frame goes up on a stadium videoboard, at 50% on a screen in Times Square, at 75% on a national TV network in prime time. Each is booked and paid for the moment its own mark is reached.
Am I charged right away?
Yes. You are buying your spot on the frame and you get it immediately, so it works like any other purchase — no pledge, no waiting. What the funding decides is how far up the ladder the frame travels, not whether you get your spot.
Can I get my money back?
You can get a full refund any time until the next stage after your purchase is booked — up to that point nothing has been committed for your spot. On top of that you always have 14 days from your purchase to cancel for any reason, whichever of the two gives you longer. Once your picture has been part of a booked stage, that spot is no longer refundable. Two exceptions apply either way: if your picture cannot be shown because it breaks the content rules, or if we take it down, you get your money back in full.
What will people actually be able to see of my field?
Here on the site your picture is always shown at full size — zoom into the frame, click on your spot, and you see it exactly as you uploaded it, together with the message or link you added. At every showing we start with the whole frame and then zoom in, a quarter at a time, so every area gets its moment up close. How sharp it looks in the end depends on the broadcaster, the stream and the screen it is watched on.
What images are allowed?
You must own the rights to the image and the right to publish what it shows, including the consent of every person or brand appearing in it, and it must comply with our content rules and the advertising standards of whoever airs it. Your picture will be shown at several public events, so every upload is checked by a person before it goes live. If a later check finds a violation, we contact you first and give you the chance to replace the image — only if nothing changes do we remove it, and we refund you in full.
Is this affiliated with the NFL or the Super Bowl?
No. This project is independent and is not affiliated with, endorsed by, or sponsored by the National Football League. We are not an official sponsor of any event. Where we name the Super Bowl, we do so only to describe the broadcast slot we intend to buy from the airing network — all trademarks belong to their respective owners.